Short on time but need the right nutrition to complement your training?

We give you a FREE nutrition plan and then provide meal plans and grocery delivery specifically tailored to you and your training stage.


Step 1

Profile Builder

Our nutrition team has created a quick profile builder that captures key information about you and your current training profile.

We'll be asking you details about your build, weight, height and gender alongside a description of your current training plan and intensity. 


Step 2

Custom Nutrition Plan

Based on your profile our nutrition team will create a FREE nutrition plan showing you exactly what fuel your body needs to maximise training impact and chances of success.

We'll call out each of the micro and macro nutrients you need and the levels you should be looking to attain in your diet to fuel your training. 

Step 3

Simple Delivery

When you're training hard it's difficult to find time to eat properly. 

Our team creates meal plans personalised to you, your training programme and your nutrition profile.  We work out all the food and ingredients you need for the week and get it delivered to your door. 

There's now nothing to get in between you and healthy, inspirational training food. 



Performance Nutritionist

Nutrition is an enormous topic and there is a LOT of misinformation out there. So it’s a good thing we have a nutritionist on hand to separate the facts from fiction! Since completing her Master’s degree in Sport and Exercise Nutrition, Shannon has worked with a wide range of athletes – from 15 year old elite javelin throwers to 50 year old ultra endurance cyclists.  Shannon is also a qualified British Athletics coach and marathon runner, so knows a thing or two about training. She is the go to person if you have any questions about the science behind what we do!

Just e-mail shannon@thud.direct 


Professional Chef


Being a Michelin trained chef we couldn’t get much closer to perfection and excitement with our recipes than with Nathan! With 20 years of chef experience he is your man when it comes to creating flavours. He too is an IRONMAN, although it has to be said that his wife (another member of the team) beat him...not that she mentions it much. He also became surrounded by the triathlon world whilst living in Lanzarote but mainly is a super keen cyclist.


Athlete Support 

Hollie is a 5 x IRONMAN, having completed all of the said toughest IRONMAN events in the world. She has also qualified and competed at the IRONMAN World Championship in Kona and even wrote a book on her journey. Woah! She is passionate about the triathlon and endurance world after becoming submerged in it herself. Her friendliness and passion for people means she is the one to go to for any athlete questions. Being the author she also writes our recipes to pin point precision. Ask away!

Just email hollie@thud.direct


CEO and Founder

When Ian left his corporate job he had a simple aim: to make it easy to eat healthy food. He started with delivering fresh veg through the post and THUD was the sound of the box dropping onto the doormat. Now it’s about providing all your food needs with good science so that the nutritional content is right for each person, but his goal is still the same: to solve your nutrition in a really direct and satisfying way.